Tuesday 8 March 2011

Fashion Brands using apps- Sarah

The Gucci App-Mix It Up
The new Gucci App mixes lifestyle, fashion, music, video, news, playlists and events to bring a new world of fashionable excitement to your iPhone or iPod.

Mark Ronson has collaborated with Frida Giannini to create Gucci Beats, the virtual turntable that you can use to create your own music and contemporary soundtracks. And there’s a Little Black Book with the hottest addresses for hip hotels, restaurants and bars in 20 cosmopolitan cities.

That’s not all. The Gucci Music Channel streams cool sounds continuously, connecting with a ‘heads up’ about exclusive Gucci events. Learn about the Gucci Icon-Temporary project and see the unique Gucci Ronson Sneakers, designed by Mark and Frida, a different one for each new city opening.

There are more features on the App, with new ideas being added all the time. So catch up as soon as you can.

http://www.gucci.com/cn-en/worldofgucci/articles/iphoneapp#1

Diane von Furstenberg app
Love DVF? Well, now there’s an app for that! You can have the world of DVF at your fingertips with the DVF Iphone app! It allows you to see the latest runway collections, watch DVF videos, find the nearest DVF shop through a GPS locator, follow Diane’s latest tweets, and download our Proud to Be Woman CD. If that isn’t enough you can shop our exclusive products like the App Wrap, a signature print DVF wrap dress, and dress up your phone with the Kiss My Iphone skin.


http://inside.dvf.com/dvf_magazine/2010/04/08/app-for-that/

Ralph Lauren Make Your Own app
Design, share and purchase your own rugby shirt, polo shirt, or sweater with your iPhone or iPod Touch.

Make it yours. Put your face on a Rugby model, then change the hairstyle, skin color and tone to create your own.
http://itunes.apple.com/us/app/rugby-ralph-lauren-make-your/id330035307?mt=8

Gap Style Mixer app
The Gap Style Mixer app not only allows you mix and match Gap products, check out videos and use the MyStyle section but when you open it near a Gap store you get exclusive discounts and offers.
http://itunes.apple.com/us/app/gap-stylemixer/id326347260?mt=8 (image)
http://www.geeksugar.com/Gap-Style-Mixer-App-Gives-You-Discount-When-You-Open-4392584 (info)

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