Tissot Watches
The Tissot watch campaign is an excellent example of how AR through your webcam can actually be of use rather than just fun. The idea is that, this time, the printed code is in the form of a wristwatch which you might need some help to put on without tearing. Now you can run the desktop app, choose the model of Tissot you want to try and see how it suits your skin tones.
Ray Ban Virtual Mirror
Similar to the Tissot campaign, this one for Ray Ban allows you to try before you buy without actually having to be in the shop. Better still, there's no need to print anything out at all. The software manages to leverage face recognition techniques so that all you have to do is choose your shades and then, hey presto, they appear on your face. The fact that the view replicates the effect of a mirror rather than a webcam - i.e. flipped in the horizontal plane - is another nice touch.
BMW Z4
Probably our favourite of the lot is the AR campaign for the BMW Z4 which you can still enjoy. Again, it's a question of printing out a piece of paper and putting it down to reveal a virtual model of the car sitting on your desk. What is quite a shock, though, is when you discover that you can actually use your keyboard to drive it off the paper and start skidding it about all over the place. Hours of fun.
Read more: 10 augmented reality tricks to try right now - Pocket-lint http://www.pocket-lint.com/news/38797/best-augmented-reality-demos-try#ixzz1GJyN5Hiv
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