Red or Dead Marketing-Sarah

Red or Dead recently launched a competition in which you could win a Red or Dead branded bike. The purpose of the competition was to promote the launch of Red or Dead bikes this April. The entry form asked entrants to give their facebook and twitter deatails and encouraged them to follow Red or Dead.

Red or Dead also launched a valentines competition in which you could win a bunch of roses and a £100 voucher to spend on Red or Dead shoes at Schuh. Entrants of the competition had to write in no more than 15 words why they loved Red or Dead so much. Entering this competiton also involved facebook and twitter.

Red or Dead recently exhibited at Project Las Vegas, a contemporary fashion event held bi anually in New York and Las Vegas. The project is:

PROJECT IS THE “FASHION EPICENTER”
BRINGING TOGETHER THE WORLD’S MOST INNOVATIVE ADVANCED CONTEMPORARY BRANDS AND THE MOST PRESTIGIOUS AND FORWARD-THINKING GLOBAL RETAILERS.

PROJECT IS THE “PLACE-MAKER”
AN INFLUENTIAL DESTINATION THAT UNITES AN INDUSTRY AND PROVIDES A COMPELLING EXPERIENCE THAT INSPIRES GROWTH BOTH CREATIVELY AND COMMERCIALLY.

PROJECT IS THE “INDUSTRY STEWARD”
A TREND SEEKER, A DEVELOPER OF EMERGING TALENT, AN EDUCATOR, AN ADVOCATE FOR MORE CONSCIOUS AND SUSTAINABLE PRACTICES, A PILLAR OF INSPIRATION AND CREATIVITY.

PROJECT IS THE “DREAM CURATOR”
AN ADAPTABLE AND ALWAYS EVOLVING ENTITY CAPABLE OF NURTURING THE BIG IDEA.

PROJECT IS THE “GLOBAL HYPERLOCALIST”
A GLOBAL EVENT, CAPABLE OF CREATING COMMUNITY THAT TRANSCENDS LABELS AND FOSTERS CONNECTIVITY AND COLLABORATION.

(Project. 2011, online)