Innovative Marketing-Sarah

The concept was called 'Live Color' and the idea was that users of a website linked with the building were able to control what colour the Sony building in Tokyo became through the use of lights.

With social media becoming bigger than ever Skittles have used it to make up the content of almost there entire website.

 

Burger King is another brand who has used Social Media in there marketing with an app which envolved deleting 10 of your facebook friends in order to get a free Whopper burger.