More Red or Dead been blogged about-Sarah

http://www.fashionchampagne.com/2011/02/red-or-dead-trench-coat.html

Red or Dead was recently mentioned for one of their trench coats on a fashion writers blog, the mention also received positive comments from followers or the blog.

http://www.fashionunited.co.uk/news/columns/red-or-dead-specs-200810116283

The launch of Red or Deads range of glasses for Specsavers brought more attention when they were blogged about by Fashionunited for having a photo like quality.

http://www.fashion-stylist.net/blog/2008/10/08/red-or-dead-eye-ball/

The glasses brought yet more attention when the event for the launch of the spectacles was blogged about by Rebekah Roy on the blog 'Stylist Stuff''. What was blogged about was entirely positive and included alot of pictures of what appeared to be a really cool event.

http://www.fashion-stylist.net/blog/2007/11/30/red-or-dead-tea-party-watch-launch/

The brand received attention from the same blog in 2007 for another event, this time for the launch of their watch collection. Again the feedback was purely positive.

Red or Dead been blogged about- Sarah

http://www.retrochick.co.uk/2009/11/23/house-of-red-or-dead-pop-up-shop/

The blogger Retro Chick blogged about Red or Dead in 2009 when they opened a pop up shop in Carnaby. The pop up shop was to not only showcase their latest collections but the location of a gig by band Robots in Disguise. The new Robots in Disguise single would be available to purchase along with Barry M products who had teamed up with the band to produce 'Robot Blue' lipstick, which was to appear in the bands video.

http://www.vogue.co.uk/fashion/show.aspx/full-length-photos/id,1465
In 2004 Red or Dead appeared on the Vogue website after their autumn/winter catwalk show in London.

http://www.shoewawa.com/2010/12/these_quite_ext.html
In 2010 Red or Deads 'Vixen' heels were blogged about as "quite extraodinary shoes".

http://www.kissandmakeup.tv/2009/12/red_or_dead_gla.html

In 2009 with the launch of their new range of glasses for Specsavers Red or Dead were blogged about for "creating a range that caters for all face shapes".

 http://www.thisislondon.co.uk/standard/article-23700069-red-or-dead-offers-new-businesses-low-rent-pop-up-shop-by-city-hall.do

Blogged about in 2009 because the founders of Red or Dead had set up a pop up store called 'KioskKiosk' that was to sit oitside the City Hall in London for two months offering free retail space to new businesses. The initiative was aimed at people selling products such as ceramics, artworks, creative gifts and fashion. The founders of Red or Dead said that the idea came to them as they believe that it has become increasingly difficult for new businesses to find affordable rent.

Red or Dead Marketing-Sarah

Red or Dead recently launched a competition in which you could win a Red or Dead branded bike. The purpose of the competition was to promote the launch of Red or Dead bikes this April. The entry form asked entrants to give their facebook and twitter deatails and encouraged them to follow Red or Dead.

Red or Dead also launched a valentines competition in which you could win a bunch of roses and a £100 voucher to spend on Red or Dead shoes at Schuh. Entrants of the competition had to write in no more than 15 words why they loved Red or Dead so much. Entering this competiton also involved facebook and twitter.

Red or Dead recently exhibited at Project Las Vegas, a contemporary fashion event held bi anually in New York and Las Vegas. The project is:

PROJECT IS THE “FASHION EPICENTER”
BRINGING TOGETHER THE WORLD’S MOST INNOVATIVE ADVANCED CONTEMPORARY BRANDS AND THE MOST PRESTIGIOUS AND FORWARD-THINKING GLOBAL RETAILERS.

PROJECT IS THE “PLACE-MAKER”
AN INFLUENTIAL DESTINATION THAT UNITES AN INDUSTRY AND PROVIDES A COMPELLING EXPERIENCE THAT INSPIRES GROWTH BOTH CREATIVELY AND COMMERCIALLY.

PROJECT IS THE “INDUSTRY STEWARD”
A TREND SEEKER, A DEVELOPER OF EMERGING TALENT, AN EDUCATOR, AN ADVOCATE FOR MORE CONSCIOUS AND SUSTAINABLE PRACTICES, A PILLAR OF INSPIRATION AND CREATIVITY.

PROJECT IS THE “DREAM CURATOR”
AN ADAPTABLE AND ALWAYS EVOLVING ENTITY CAPABLE OF NURTURING THE BIG IDEA.

PROJECT IS THE “GLOBAL HYPERLOCALIST”
A GLOBAL EVENT, CAPABLE OF CREATING COMMUNITY THAT TRANSCENDS LABELS AND FOSTERS CONNECTIVITY AND COLLABORATION.

(Project. 2011, online)

Irregular Choice SS11 (Main Competitor for Shoes) - Katie

Irregular Choice SS11

About Us

“Recapture your freedom which eloped with your youth’’

Creator and Designer, Dan Sullivan

Irregular Philosophy

Irregular Choice is known for maintaining creativity and individuality in a world of conformity.  It is more than just the name of a brand. It's a state of mind, a way of being.  A supply of something fresh and fun that maintains imagination and originality above all else.

History

In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan.

Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world.

Irregular Choice has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD, They have also launched a flagship store in New York’s Nolita neighbourhood and a residence on London’s Carnaby Street.

Dan came from an original design background, educated by his up- bringing and surroundings, his parents owned the well renowned Transport store on London’s Kings Road in the 70s, working with the likes of Red or Dead and Katherine Hamnett, back when fashion was about being distinctive and making a strong statement.  This propelled Dan into launching the Irregular Choice brand.  Dan saw the gap for fresh, fun footwear, always keeping true to the original source of inspiration and imagination: his unique travels and experiences.

Irregular Choice kicked off its first season with its own take on the traditional Japanese split-toe look, which often reappears in current collections.

Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the worlds most sought after brands and designers, we are constantly pushing the boundaries with each collection.  IC has even been named ‘The Viagra of the shoe industry’.

With over 500 pieces designed by Dan per season, plus handbag lines, a new girls’ sneaker range titled ICED, clothing releases and hotter than hot collabs with Hollywood design duo Heatherette, Fashion innovator Emma Bell, cult 60s doll Blythe and streetwear company Akomplice, we are relentlessly portraying the Irregular ethos.

The Stores

New York: 276 Lafayette St, New York.  10012.  Tel: +1 212 334 3404 nystore@designasylum.com
London: 35 Carnaby St, London.  W1F 7DP.  Tel: +44 (0) 207 494 4811 carnabystreet@designasylum.com
Brighton : 38 Bond Street, Brighton, BN1 1RD. Tel : +44 (0) 1273 777120 brightonstore@designasylum.com 

Flashing lights and shooting stars, graffitied forests and spaceship rainbows are just some of the surroundings when you step into an Irregular Choice store. You feel transported to a land of gothic Lolita covens with platforms, booties and pumps in all shapes and sizes adorning the rose printed walls.
The stores bring out exclusives you cant find elsewhere, limited releases (with each pair individually numbered) and past favourites.

Audrey Kitching Feb 08, 2011

Irregular choice sent me their new spring summer look book and i personally think its fantastic! It makes me want to play hooky from all my responsibilities and run around Silverlake rummaging all the tea shops and taco stands for the day. They let me pick a few pairs out to keep, of course I got the plastic fruit and flower ones. I can't wait until they arrive.

http://audrey.buzznet.com/user/journal/7853971/irregular-choice-ss11/

Really like the shoot of this.. Red or Dead dont do have any promotional images on their website. They should do this as its more up to date and tells a story to the consumer!

Another thing irregular choice does..

Irregular Choice hits the West End in Shoes the Musical

By admin on February 21st, 2011

Category: General, Irregular Occasions, Tags: Danny Sullivan, elle, irregular choice, joe zee, shoes, shoes the musical, west end

Irregular Choice have made their West End debut, in the spectacular new show Shoes the Musical. Danny Sullivan was invited to design some shoes especially for the show – and they certainly are certainly lighting up the stage. On Friday night a very lucky few were invited to a Q&A session with Danny Sullivan in the interval to ask him all about his inspiration for his designs. The show opened on 8th February and runs through til 3rd April – tickets are selling very fast, so catch it while you can. Even Elle USA’s Creative Director Joe Zee (also of The City fame where he stars alongside Whitney Port and Olivia Palermo) has been spotted there – so its a shoe lovers must see.

Other brands that got involved include.. L.K Bennett and Goergina Goodman..

Will give alot of free publicity away to these brands.. more of an intresting thing to get involved with than just normal marketing of shoes..

Viral Marketing-Sarah

Viral Marketing is one of the forms of marketing that creates the most buzz both online and offline. Here are a few examples of some of the best viral marketing campaigns that I have seen.

Nike-Touch of Gold
This clip shows the delivery of some Nike Gold football boots to footballer Ronaldinho, who then goes to  demonstrate some incrediable football skills. 23.5 million people have viewed the clip online.

Do The Test-Transport for London
This video is by Transport for London with the aim of making people aware of how easy it is to miss something that you are not expecting. 3.7 million people had viewed the video within 3 months of it going live.

Stolen Nascar-TaxBrain.com
Taxbrain.com were finding it difficult to market a website about tax so they decided to stage a stunt. The brand was already sponsored by Nascar racecars and thought that the sponsorship already had their branding so decided that as Nascar fans are fanatical they would stage the attempted theft of a Nascar car. The clip had the websites address in it and enabled the brand to get over $1 million of televison exposure completely free.

Threshers 40% off voucher
In 2006 just before ChristmasThreshers leaked a voucher via the internet that offered 40% off wine and champagne. The voucher was supposedly only meant to be for suppliers and the belief that the brand had made a mistake made it spread faster and faster around the world through email, social networking sites and blogs. The brand pretended to be worried about the offer but really ended up getting huge amounts of advertising and profits.

Red or Dead Research-Sarah

History

Red or Dead was started in 1982 by Wayne Andrew Hemingway and his wife Geraldine Hemingway when they had no money so decided to sell their wardrobes at a still in Camden Market. By the end of the year they had 16 market stalls. In 1983 the pair opened their first retail outlet in Kensington. The first Red or Dead shop was opened in Lancashire.

The name Red or Dead was inspired by Wayne’s Red Indian background and the fact that Geraldine’s first collection was Russian inspired.

In 1984 footwear became a huge part of the Red or Dead brand. The brand is responsible for turning Dr.Martens from a work wear item into a fashion item.

Although the public liked Red or Dead the brand was not accepted by the fashion establishment, however as the brand became more and more popular with the public the fashion establishment was forced to accept the brand and their first cat walk collection was in 1989.

In 1990 more Red and Stored were opened including one in Copenhagen.

In 1992 stores opened in Leeds and work began on the concept of Dr Martens clothing. The Spring/Summer 'Mad on England' and the Autumn/Winter 'Spy' collections were launched.

Further stores opened in 1993 and Red or Dead signed a deal to be the first designer shoe company to advise Marks & Spencer. The Spring/Summer 'Russian Dolls' and Autumn/Winter 'Skeleton' collections were launched.

Stores opened in Tokyo in 1994 and Red or Dead launched the 'Dead Basic' diffusion range. The Spring/Summer 'Sunflower' and Autumn/Winter 'Keyhole' collections were launched. In 1995 Red or Dead won the British Fashion Council's inaugural 'Street Style Designer of the Year' award. The Spring/Summer 'Butterfly' and Autumn/Winter 'Ski' collections were launched.

In 1996, Red or Dead won the 'Street Style Designer of the Year' award for a second time. The Spring/Summer, 'New York Dolls' and Autumn/Winter 'Ism' collections were launched.

In 1997, Red or Dead won the 'Street Style Designer of the Year award for an unprecedented third time. The Spring/Summer 'Indian Summer' and Autumn/Winter 'Geography Teacher' collections were launched.

In 1998, stores opened in Prague and Tokyo. The Spring/Summer 'Beautiful Freaks' and Autumn/Winter 'A Road Movie Across the State' collections were launched. In 1999, the Spring/Summer 'Brush Strokes' and Autumn/Winter 'Champagne Anarchist' collections were launched and in 2000 the Spring/Summer 'Africa' was launched.

According to the brand Red or Dead is more than just a fashion label, it was never about spending a lot of money, it was about ideas and trying to make things as affordable as possible. It was about being creative with the materials you have, the early eco warrior.

Red or Dead see themselves as a brand that is for everyone.

Red or Dead is about fun and believes that fashion shouldn’t be taken too seriously.

(Red or Dead, online)

Target Consumer

Red or Dead is a brand that is for everyone; a "mindset" not an "age set".

Phenomenal brand awareness is equally high amongst the young and the old. Its target consumer is someone who likes to be an individual, non-conformist, willing to push barriers and challenge the norm.

(Pentland. 2009, online)

Online Social Media.. Katie

Who did it well?

One of the best examples of interactive content was Tippex, with their youtube takeover that enabled you to control the situation by typing in commands. The video campaign was absolutely stunning and a great example of a brand doing something a little bit different with their social channel sponsorship. The link to Tippex may have been stretched to the limits, but it was an excellent campaign nonetheless.

And the inspirational campaigns don’t stop there. Advertising is no longer about what you can tell your consumers about your product, or even what lifestyle they should aspire for through your product. Advertising is now about what you, the advertiser, can do with your product that will spin and stretch the imagination. It’s what you can do that people will want to share..


Another one more realted to Fashion Brands...
We’ve seen crowdsourcing and voting campaigns done before in the fashion world, often to great effect but fashion site brandalley.co.uk has taken that a step further by allowing their users to decide which designs actually get commissioned and sold on the site. Their new fashion site was previewed late last year and has now gone live to the public. The campaign takes place in a section of the site called ‘Le Lab and the concept is fairly simple. The latest creations are showcased on the site and public votes allow you to see which designs/designers have received the most votes. The designs that gather 2000 votes are sent forward for consideration by Brand Alley, to go through to an actual launch :

At first glance this may appear a little bit gimmicky and there may well be designers who reject this approach. From a customer’s point of view however I think it’s a refreshing approach that allows you to be that little bit more invested in the product or designer before you go through to purchase. In some ways it’s very similar to Dell’s Ideastorm and I like the fact that this is a well-considered campaign in that the site still holds some sway into which designs make it through, as opposed to automatically being commissioned as a result of the votes. It adds that element of kudos and authority – this is fashion after all and Brand Alley still have to consider the way in which their designs and products are perceived.


This website also has a weekly round up of innovative ideas.. the URL is http://www.simplyzesty.com/social-media/the-sunday-social-part-2-%e2%80%93-great-links-thinkers-and-videos/
this weeks there's not a lot that stands out but I think its something we should keep an eye on..
Katie

SuperBowl Ads..Katie

Found an article on interactive ads at the super bowl online... I've highlighted the bits I think are interesting and useful :) It is the marketing equivalent of the world cup final. Companies that run ads during the showpiece final of American Football – the Super Bowl – in January 2011 will pay up to €3m for the privilege of a 30 second slot, and all the ad spots on Fox television have already been sold.
Why? because 100m people watch this event. In fact, last year 106.5m people watched the Super Bowl – this broke the 27 year old record in the for the most viewed TV programme . That was the last episode of M*A*S*H by the way.
What’s interesting is the increasing use of social media by Super Bowl advertisers to try and establish relationships with consumers that last beyond the 30 second ad slots. Mercedes-Benz is running “The World’s First Twitter-Fueled Race,” which awards two new cars to the two-person team of social-media users that get Mercedes-Benz the most tweets, Facebook “likes” and social-media currency by the day of the Super Bowl

“We’re using the 2011 Super Bowl as our head-long plunge into committing to social media,” says Stephen Cannon, marketing vice president at Mercedes-Benz. “It’s our strategic leap of faith.” Besides rolling out new models in the game, in the next few years Mercedes plans to create cars targeting a much younger demographic, Cannon says. It wants to be much more social-media savvy long before that, he says.
Audi is in its fourth Super Bowl as an advertiser, will host an Audi Inner Circle which is social-media contest open to everyone. Audi will reward its 10 “most active” social-media fans before the Super Bowl. It will award trips and other prizes to the fans whose social-media posts are most original and most numerous. “We’re trying to use social media to glue everything together,” say Scott Keough, chief marketing officer at Audi of America.

This represents a growing trend of major sporting events and social media coming being used together by major traditional offline advertisers. During the Beijing Olympics TV advertisers like Procter &Gamble used Twitter and Facebook to extend the reach of their TV campaign.
The FIFA World Cup saw brands like Nike and Adidas aggressively cross-promote TV pieces to their Facebook pages. Brands are using Social Media to try and build relationships after the ads have been shown, to determine how well the ads were received and to drive additional traffic to Facebook so they can engage with consumers (which they can’t do on TV).
Advertisers are also using Social Media to generate engagement and interaction before the event to reach a wider audience. Last year, for example Budweiser asked facebook users to decide which ads they would run in the Superbowl. While there, they could also vote for their favorite Bud ad from previous years. After users voted (having become a fan first), they were given the option of posting their selection to their own Facebook Wall.

Innovative Marketing-Sarah

The concept was called 'Live Color' and the idea was that users of a website linked with the building were able to control what colour the Sony building in Tokyo became through the use of lights.

With social media becoming bigger than ever Skittles have used it to make up the content of almost there entire website.

 

Burger King is another brand who has used Social Media in there marketing with an app which envolved deleting 10 of your facebook friends in order to get a free Whopper burger.