Who is online? - Katie

From a recent presentation seen at uni, this shows who uses the Internet and what for.. as you can see everyone is different and although not everyone is blogging, most people are still taking in information from others on blogs, review sites and other social media.

Wagamama's - Katie

Wagamama targets students with experiential campaign

Tue, 8 Mar 2011 | By Rosie Baker

Wagamama, the Asian restaurant chain, is launching a digital and experiential campaign to build engagement with students.

The campaign aims to build relationships with new customers and provide the foundation of future CRM activity to develop targeted communications.

The “incentive-based” campaign is a departure from Wagamama’s traditionally promotion and discount-based marketing and has been developed by integrated agency start-up Albert.

In the first phase of the campaign the restaurant brand will visit 12 UK university campuses and serve more than 8,000 portions of Wagamama noodles on site.

In a bid to drive traffic to local restaurants, Wagamama is also offering customers prizes that can only be redeemed in store.

Wagamama could later extend the campaign to further locations such as festivals.

Wagamama is also using smartphone technology and QR codes within the experiential activity to drive interaction with the brand.

The experiential activity will be supported and promoted by a social media push on Facebook and Twitter

http://www.marketingweek.co.uk/sectors/retail/wagamama-targets-students-with-experiential-campaign/3024204.article

This shows how they narrowed down who they wanted to target and managed to pick a campaign that was suitable and directly attracted those people.

New Look- Katie

New Look using innovative techonology in it’s stores:
New Look is using in-store screens to not only promote products but to broadcast messages that they would not normally have the space in store for such as inviting people to join their Facebook page.
New Look’s flagship store in Dublin is designed to be the platform that the brand uses to showcase their technological innovations. The purpose of these innovations is to not only encourage customers to visit particular areas of the store but to entertain as well.
In the Dublin store customers can have their picture taken which can then be uploaded directly to Facebook and can also be incorperated into an animation programme which will show cusomers being the star of their own magazine cover and beamed onto a screen in store.
In the Birmingham store New Look has enhanced it’s fitting room mirrors with cameras that will enable customers to see the outfits they are trying on from a nunber of different angles. (Costa. Online, 2011)

http://www.marketingweek.co.uk/briefings/shop-floors-get-a-technological-transformation/3022774.article

Desktop Magazine Augmented Reality special issue!

AR

Interesting Marketing (consumer decision jourmey)- Sarah

Diesel Kick Ass Campaign:

Diesel Kick Ass Advertising Campaign

Posted on September 23, 2010 by Duncan

Diesel Sneakers are catching up on the Diesel Stupid campaign with “Kick Ass”, an integrated advertising campaign using video, Twittas, print and online media featuring kickable people, and of course a catalogue. “FW1 Sneakers aren’t made for running, like the rest of the sneakers. Because you run when you’re scared. Scared of getting fat, or being late, or that something bad will happen to you. Diesel is different. Diesel is stupid and stupid doesn’t run from anything. Stupid like to kick asses. Believe us. Kicking the ass of someone who deserves it is one of the unspoken pleasures of ife. It just feels so good. Especially when you’re wearing sneakers so stylish and comfortable as the ones you’re about to see. Kindly go and find the pair that’s right for you. And then not-so-kindly go find that ass that’s right for them.”




http://theinspirationroom.com/daily/2010/diesel-kick-ass-advertising-campaign/

 

http://www.diesel.com/sneakers/twittass/

Red Bull University Student Brand Managers:

Insider's Look at Red Bull U

Tags: advertisingmarketingred bull usocial media educationsocialmediatodaysports marketing

comments       Posted February 6, 2009 by Chris Wilson

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This content is from The Marketing Fresh Peel

Red Bull is a fascinating brand. In less than a decade they were able to go from being a relatively obscure brand in a nonexistent category into a brand that's known and loved world-wide. What's really amazing about that feat is that they have largely discarded the traditional methods of mass marketing, which many think largely contributes to their mass appeal.
In the past, I've referred to some of my own experiences with the brand and how the creation of these experiences provide a means for Red Bull to always be moving and changing what and how they are interact with consumers, but still maintain a consistent image. Rob Walker, in his book Buying In, calls this Red Bull's projectability, or basically the way that they let consumers fill in the blanks about what their brand means.
Red Bull University is one of the many ways that Red Bull puts their brand into consumers hands to let them fill in the gaps. It's a 275+ national student network that are employed at university's across the country to build the Red Bull brand on campus. All of these “student brand managers” are passionate advocates for the brand, always pushing the limits of how they can bring Red Bull experiences to their campus.

http://socialmediatoday.com/index.php?q=freshpeel/115005/insiders-look-red-bull-u