New Look using innovative techonology in it’s stores:
New Look is using in-store screens to not only promote products but to broadcast messages that they would not normally have the space in store for such as inviting people to join their Facebook page.
New Look’s flagship store in Dublin is designed to be the platform that the brand uses to showcase their technological innovations. The purpose of these innovations is to not only encourage customers to visit particular areas of the store but to entertain as well.
In the Dublin store customers can have their picture taken which can then be uploaded directly to Facebook and can also be incorperated into an animation programme which will show cusomers being the star of their own magazine cover and beamed onto a screen in store.
In the Birmingham store New Look has enhanced it’s fitting room mirrors with cameras that will enable customers to see the outfits they are trying on from a nunber of different angles. (Costa. Online, 2011)
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